Finding Good Joint Venture Partners on Article Directories
A couple of days ago I was asked a very interesting question, the answer of which you might also want to know. So, the question was: “I want to create a joint venture partnership with people I encounter on article directories. However, there are so many and different people there and I can’t make up my mind who is worth pursuing and who isn’t”. Well, the question is a really interesting one and here is my answer:
You are right. There are a wide variety of people on articles directories, and the key there is you are going to want to develop your own filtering system to decide who you want to work with and who you do not. Generally, here are a couple of things that I like to look for. Number one Am I getting a good vibe from it the person’s message. Are they in it for the long haul?
I like to do business with people who are interested in long-term relationships. I am not a quick fix guy. I do not like a relationship where we are together for one short period and then that is it. I am always looking for that. I am looking to see if they have created partnerships or done projects together with other people in the past? If they have, then I would even go as far as contacting some of those people.
For instance, not long ago a very popular marketer got in touch with us and asked us to perform affiliate management for them. Right after he contacted us, I called a person I knew had dealt with them in the past and asked him about his experience with the famous guy. The person I called told me many things and this was really useful for me.
In addition to past experience, another importan filtering criterion is how your potential partners market to their customers. Join their list and you will learn the answer. You will also learn how they communicate with their subscribers. Joining their list will send you vibes, so you will know how you feel about them – do you like them or not.
Also, I can offer one more idea. Well, maybe it goes too far but if you want to make a reliable test, become a customer of your potential partner. The experience as a customer is valuable because it tells you a lot about the people whom you are dealing with.
A tested way to make an estimate about the potential JV’s conversion is to become an affiliate of theirs. When you join their affiliate program, you will get personal experience about how much traffic you can send to their site and how well their product sells. It is important to know if you are dealing with a best-selling product or not, so just join their affiliate program and you will know the answer.
Tags: Business