Don’t Think Competition, Think Cooperation
Those of us with competitive natures are always competing for everything. We even compete to be the most competitive. Our thoughts are always about ‘winning’ or ‘losing’.
There really isn’t one thing wrong with wanting to win a competition. The trick is telling the difference between a competitive event and an event where the prize is gained by cooperation rather than through competition.
In a competitive event there is always a clearly defined winning point, a goal, or finish line. In chess the object is to ‘check-mate’ your opponent, if you are playing football then you need to get more points than the other team in order to win. Internet marketing is very different in this regard. There is no time limit and there is no finish line.
The objective of internet marketing is self propelling in a sense. It wants to move itself forward. Internet marketing works best when discovering and implementing new ways to improve internet marketing. Cooperation is the best method for achieving this rather than competition.
Everyone contributes to the development of internet marketing since there is a huge benefit to the community as a whole, and your customers are better able to do the things they want, resulting in more profits all round.
As a natural competitor it becomes a case of seeing who can cooperate more than their competition. Who is able to help their customers more, whose customers are making more money and having more success than their competitors customers.
We have to reach out to help more quickly than others. That is the only way competition can help with the cooperation that is necessary for successful internet marketing.
There are more than enough customers out there for all of us. When one of us benefits, the rest will experience that benefit as cooperation spreads the word on the latest innovations within the industry.
Leading on from this is my next point. Stop blaming the Guru’s..
There are a huge number of people out there who always have an excuse for their failures. In most cases they will tell you that their failure was not their fault, and caused by someone else.
When they relate their stories one common thread starts to shine through. They were the victims in their failed business. It wasn’t their fault that their business failed, they didn’t do anything wrong, etc, etc. It’s dangerous to believe them purely because it’s wrong. Wrong, wrong, wrong. We all hold success and failure in our hands, and we actively choose one or the other via the decisions we choose to make.
When a business fails it can be for a whole multitude of reasons, none of which can be blamed on others. Several internet entrepreneurs have spoken to me and have blamed the failure of their internet businesses on whichever ‘Internet Guru’ they happened to have been listening to at the time.
According to these people, an ‘Internet Guru’ sold them products they didn’t need, flooded their email inbox with so many emails that they couldn’t get any work done and just generally led them down the wrong path and made their business fail.
The thing is that when any successful internet marketer (‘guru’) offers products to his list, he isn’t forcing anyone to take up his offer. He is merely offering the product, and highlighting the benefits. Each customer makes a choice about whether to purchase the product or not.
These offers are intended to help everyone on their list but the reality is that the products won’t suit each and every person. That doesn’t mean the product is no good, it’s merely an indication of the diversity of business models represented in his list.
Everyone is responsible for their own success and failure. Every internet entrepreneur should know their business well enough to analyze the pros and cons of of a product as it relates to his business. The advice of guru’s is just that, advice. Ultimately you make the decision.
It isn’t an order that you must follow…it is only a suggestion. The decisions about your business are always up to you and you alone.
Tags: Business, internet, internet;business, personal