Create an offer with easy access. Easy access to a whitepaper, a recent study or poll within your industry that give useful information can be a great way to start. Get the firstname and email address, and make sure to send it immediately via an autoresponder. Aweber is a great system, but there are many out there.

One way to impact your results positively is META tags, for example. They are HTML codes that get placed at the top of your web page, and are very important. Keep in mind, however, that your META tags must match the content of your page or they will be worthless, which again, is why it may be best to bring in a professional.

A traditional method of driving traffic is the use of advertising, through banner advertising, via paid content networks, via Ezines, and through traditional advertising methods. For local sites, in particular, the latter may prove to be one of the most effective strategies, at least in the beginning. Banner ads should be professional and polished, simple, while still explaining the benefits of your site. Be sure to include calls to action, and included eye catching graphics for best results.

Leverage existing network. Reach out to partners and ask to join / share in the mailing lists. You’d be surprised the amount of traffic and visibility it can yield. Make sure that it’s related to your business, and submit only quality information. A small promotional blurb on somebody else’s mailing list that carries distribution and authority, will not only help increase traffic to your site / page, but increase conversion to signups, downloads and sales.

Create a website that people, including yourself, would want to visit. Does this seem like a no brainer, if so, consider how many websites you have visited recently that you do not plan on visiting again. What was it about them that made you feel this way. Was it poor design, poor navigation, a complicated shopping cart system, massive on page errors. Whatever it was, take this opportunity to learn from others mistakes and make sure that your website is clean, easy to navigate, and is frequently updated with fresh content, links, and features.

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