France Ramps Up Pressure on EU to Investigate Shein Over Sex Dolls, Weapons
France is urging the European Union to formally investigate the fast fashion giant, citing breaches of European rules and the Digital Services Act.
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Financial Markets
Are Luxury Brands Pushing Too Many Collaborations?
In April, luxury brands went crazy for collaborations while some of Italy’s fashion titans more openly embraced the idea of an Italian luxury champion to rival LVMH and Kering, writes Pierre Mallevays in this month’s Market Pulse.
Are Luxury Brands Pushing Too Many Collaborations?
In April, luxury brands went crazy for collaborations while some of Italy’s fashion titans more openly embraced the idea of an Italian luxury champion to rival LVMH and Kering, writes Pierre Mallevays in this month’s Market Pulse.
Marketing
Case Study | Gen-Z Shopping: Separating Myth from Reality
A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.
Case Study | Gen-Z Shopping: Separating Myth from Reality
A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.
Marketing
How to Sell to College Students When Campus Is Closed
Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to drive sales. Can they replicate that success online?
How to Sell to College Students When Campus Is Closed
Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to drive sales. Can they replicate that success online?
Luxury
With Brand at Crossroads, Burberry's CEO Bets Big on China's Young Money
Burberry's turnaround was always going to be an uphill battle. Now, as the pandemic thwarts the company's plans to reinvigorate top-line growth this year, Marco Gobbetti is betting that a digital edge with Asia's Millennial and Gen-Z clients will pay off.
With Brand at Crossroads, Burberry's CEO Bets Big on China's Young Money
Burberry's turnaround was always going to be an uphill battle. Now, as the pandemic thwarts the company's plans to reinvigorate top-line growth this year, Marco Gobbetti is betting that a digital edge with Asia's Millennial and Gen-Z clients will pay off.
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The News in Brief
Zalando Shares Jump on Third Quarter Growth Hike
The Online fashion retailer’s growth is mainly driven by its newly acquired About You business and a new five-year partnership with Germany’s national soccer federation.
Coty Revenues Drop 6%, Forecasts Second-Quarter Sales at Top End of Guidance
The American cosmetics giant said demand for core fragrances from Chloé and Hugo Boss had insulated it from a further decline, and expects a return to growth in the second half of its fiscal year.
E.l.f. Beauty Shares Plunge as Sales Fall Short
The company projects over $1.5 billion in sales for the fiscal year, citing Rhode’s record-breaking Sephora performance.
France Suspending Shein After Complaints Over Sex Dolls, Weapons
The French government said it would temporarily suspend the Chinese e-commerce giant Shein, just hours after it opened its first store in Paris.
Tory Burch Names New President of North America
McKinsey retail partner Joëlle Grunberg will succeed Christophe de Pous as the American womenswear brand’s new head for the region.
Novo Cuts Outlook Once Again, Highlighting Obesity Struggles
The Ozempic and Wegovy maker pared its forecast for a fourth time this year on lagging sales of its blockbuster drugs, underscoring the urgency facing its new chief executive.
i-D Magazine Appoints Clare Byrne Global Fashion Director
The Australian stylist is the first to assume the role under editor-in-chief Thom Bettridge and Karlie Kloss’s Bedford Media.