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Victoria’s Secret Is Desperate to Learn How to Sell Bras Again
The retailer lost its cultural cachet and the faith of investors. CEO Hillary Super has a plan to win it all back.

Victoria’s Secret Is Desperate to Learn How to Sell Bras Again
The retailer lost its cultural cachet and the faith of investors. CEO Hillary Super has a plan to win it all back.

Bath & Body Works’ Plan to Restore Its Shine
With a new CEO, a deeper push into fine scents and updated distribution channels, the mall mainstay is hoping to reestablish its position as a fragrance authority in the US.

Bath & Body Works’ Plan to Restore Its Shine
With a new CEO, a deeper push into fine scents and updated distribution channels, the mall mainstay is hoping to reestablish its position as a fragrance authority in the US.

Can New Leadership Save Victoria’s Secret?
The ailing lingerie brand has beat analyst’s expectations this year. But it’s betting on an executive overhaul to help it finally pull off a turnaround.

Can New Leadership Save Victoria’s Secret?
The ailing lingerie brand has beat analyst’s expectations this year. But it’s betting on an executive overhaul to help it finally pull off a turnaround.

L Brands Sells Majority Stake in Victoria's Secret's UK Business
Under a newly formed joint venture, British clothing retailer Next Plc will acquire a majority stake in the lingerie giant.

L Brands Sells Majority Stake in Victoria's Secret's UK Business
Under a newly formed joint venture, British clothing retailer Next Plc will acquire a majority stake in the lingerie giant.

L Brands Reports 63% Surge in Same-Store Sales
The growth was fuelled by its Bath & Body Works brand.

L Brands Reports 63% Surge in Same-Store Sales
The growth was fuelled by its Bath & Body Works brand.

Is Bath & Body Works' Pumpkin Spiced Success Pandemic-Proof?
Bath & Body Works, whose hand sanitisers and soaps are in high demand, is more important than ever as L Brands tries to pick up the pieces after the failed Victoria’s Secret deal amid a global pandemic.

Is Bath & Body Works' Pumpkin Spiced Success Pandemic-Proof?
Bath & Body Works, whose hand sanitisers and soaps are in high demand, is more important than ever as L Brands tries to pick up the pieces after the failed Victoria’s Secret deal amid a global pandemic.

The Great Retail Reopening Has Begun. Will Shoppers Return?
This week, everyone will be talking about the future of Victoria's Secret, the reopening of American stores and China's 520 Day. Get your BoF Professional Cheat Sheet.

The Great Retail Reopening Has Begun. Will Shoppers Return?
This week, everyone will be talking about the future of Victoria's Secret, the reopening of American stores and China's 520 Day. Get your BoF Professional Cheat Sheet.

Power Moves | Missoni Appoints CEO, Condé Nast Taps Communications Lead from Vice
This week, Missoni appoints a former Giorgio Armani executive to CEO, while Condé Nast hires its first ever global chief communications officer.

Power Moves | Missoni Appoints CEO, Condé Nast Taps Communications Lead from Vice
This week, Missoni appoints a former Giorgio Armani executive to CEO, while Condé Nast hires its first ever global chief communications officer.

Victoria’s Secret Owner and Sycamore Cancel Deal
The agreement brings an abrupt end to one of the highest-profile deals this year in the retail world and charts an uncertain path for a storied American brand.

Victoria’s Secret Owner and Sycamore Cancel Deal
The agreement brings an abrupt end to one of the highest-profile deals this year in the retail world and charts an uncertain path for a storied American brand.

What the Potential End of the Victoria’s Secret Deal Means for Retail M&A
The pandemic is a goldmine for opportunistic acquisitions, but not all challenged mall brands are created equal.

What the Potential End of the Victoria’s Secret Deal Means for Retail M&A
The pandemic is a goldmine for opportunistic acquisitions, but not all challenged mall brands are created equal.